Baseway is a go-to-market consultancy built exclusively for SaaS companies selling into manufacturing. We know the buyer, the cycle, and the complexity. We build the strategy and run the execution until your pipeline closes.
Trusted by SaaS companies
SaaS products built for the plant floor, logistics networks, or supply chain visibility layers of industrial companies.
Established software vendors moving into adjacent manufacturing verticals where their current GTM does not translate.
Companies with proven traction in one manufacturing segment looking to replicate the model in adjacent industrial markets.
Technology companies with real product-market fit inside manufacturing but a commercial infrastructure that is not generating the pipeline it should.
If your product solves a real problem for manufacturers and you need the commercial infrastructure to prove it, you are in the right place.
Most B2B technology companies stall not because their product is weak, but because their go to market is broken. Wrong ICP, undefined sales process, marketing that generates noise instead of pipeline.
Hiring a full sales and marketing team takes months and burns budget before a single deal closes. Bringing in generalist consultants gets you decks, not deals. Both options spend the most expensive resource in the company, time, without compounding any real revenue infrastructure.
Baseway is different. We operate as a revenue partner embedded in your leadership layer, with a track record across the verticals that demand precision: Manufacturing, FinTech, and SaaS.
Activity without account fit produces noise. We rebuild your ICP against actual win patterns.
Reps run their own playbooks. Forecasts drift. We codify the motion end to end.
Brand awareness without a measurable path to pipeline. We rewire the funnel around revenue.
We study your market, your competitors, and your operations before we recommend anything. You get a clear picture of where the opportunities are, and exactly what is blocking them.
We build your strategy from the ground up: positioning, channel mix, playbook, and a financial model calibrated for your growth targets. Ready for executive approval and immediate deployment.
We do not hand you a document and wish you luck. Baseway deploys the blueprint, runs the operations, and works alongside your team until the numbers prove themselves on the dashboard.
Meet the founder
I don't just build strategies; I build revenue engines.
12+ years across enterprise manufacturing and high growth SaaS, including six years at AVEVA and Schneider Electric. I turn complex technical products into pipeline, from ICP to closed revenue.
Sales team structure, process design, pipeline architecture, and cycle optimization. We build the engine and show your team how to drive it.
Brand positioning, digital acquisition funnels, and content that converts awareness into qualified pipeline. Built around the buyer, not the brand.
Full financial modeling, market entry roadmaps, and scenario planning for companies entering new verticals or new geographies.
Senior level sales and marketing leadership, without the full time cost. We sit inside your leadership team and drive results from week one.
Targeted EPCs, solar vendors, and renewable developers above $20M revenue, with 12.5 MW of projects proposed across Portugal and Spain.
Delivered 32 SQLs almost instantly, then converted them into signed work, including CAD 18,000 and CAD 105,000 contracts.
A go to market tailored to the legal sector, surfacing ideal clients with precise due diligence needs.
Rebeca and Baseway have supported us in generating highly qualified ICP leads, opening new market opportunities, and booking relevant meetings with potential customers. She is a very professional business partner who works in a structured, methodical, and efficient way.
I hired Rebeca to support a new business campaign at Tributech. She brought together a mix of ABM with a named list of target accounts and a broader strategy for the buying persona. Her team produced highly qualified meetings within 72 hours of launching the campaign.
Rebeca's insightful approach to business development has contributed to the success of our sales department. She keenly understands market trends, customer needs, and competitive landscapes, which has proven invaluable in shaping our sales strategies.
Rebeca was amazing to work with. In the first few weeks she already delivered more than others had in many months. She helped our company build solid sales processes and overdelivered whenever it was needed. An A+ player.
I highly recommend Rebeca for her exceptional work ethic, professionalism, and ambition. She's a problem-solving dynamo with a keen eye for lead generation and a mastery of the entire sales cycle. Impressively, she generated 25 SQLs in her first month.
Rebeca is an extremely competent and hard-working business development expert. Over the past few years, she has done nothing but impress me with her work ethic and dedication to her craft. She is smart, goal-oriented, and hard-working.
Contact
Send a few lines about your product and your market. We read every message.
Email: info@basewaygtm.com Phone: +34 622 387 815